Graphics
and typography — concept F
The construction rules behind every image in “Blueprint”, the assets it ships, and the type argument. North star: a drawing set at night: cool dark sheet, hairline grid, everything set square.
Construction rules
What makes two images on this page look like siblings. Derived from the shipped artifact; hold any new asset against these.
- Everything square, everything on the hairline grid — the page is drawn, not decorated.
- The three-step line ladder (.13/.22/.34) is the only structure; no cards, no shadows.
- Eyebrows are numbered like sheet references (01–05).
- Cool monochrome sheet; EBS green appears as fills, drawn rules and the single lit element inside each photograph — never as running text (verified zero green-text elements).
- Photography is near-monochrome with one green light source, so the accent lives inside the imagery.
- Dark-room product photography: machined metal, fins, impellers, one controlled light.
- Generated for the concept to a consistent recipe — dark ground, single subject, green key light.
- A radius.
- A filled card.
- A second light color in a photograph.
- Green body text.
Every asset that ships
Weights measured off the embedded files. Alt text is recorded verbatim in the artifact — it doubles as the art-direction record.
Photography
- Shows
- A grid of dark machined heat-sink modules, one lit in green
- Used
- Section plate
- Weight
- 308 KB · 2000×1125 · JPEG
- Provenance
- Prompt-style alt — generated for the concept; generator and prompt unrecorded
- Source
- f-photo-308kb.jpg
- Shows
- Overlapping dark formed sheet-metal blades, one lit from within
- Used
- Air-distribution plate
- Weight
- 185 KB · 1500×1000 · JPEG
- Provenance
- Same — unrecorded
- Source
- f-photo-185kb.jpg
- Shows
- Macro of an aluminium fin coil pack, fin edges catching light
- Used
- Section plate
- Weight
- 176 KB · 1600×800 · JPEG
- Provenance
- Same — unrecorded
- Source
- f-photo-176kb.jpg
- Shows
- A machined centrifugal impeller, blade edges lit
- Used
- Section plate
- Weight
- 143 KB · 1400×1050 · JPEG
- Provenance
- Same — unrecorded
- Source
- f-photo-143kb.jpg
- Shows
- A bank of large industrial exhaust fans, close, dark plant
- Used
- Fan-wall band (magnet)
- Weight
- 267 KB · 1600×799 · JPEG
- Provenance
- Same — unrecorded
- Source
- f-photo-267kb.jpg
Video
- Element
louver- Spec
- 1280×640 · 496 KB
- Used
- Dampers figure
- Provenance
- Source unrecorded — confirm before handoff
- Source
- f-video-496kb.mp4 · poster f-photo-46kb.jpg
40 manufacturer logos, PNG, embedded once + 5 reused in the hero lines strip (45 rendered), 224 KB. Real logos per HANDOFF; wall itself script-rendered. The EBS wordmark is the real SVG, sampled for the palette. Partner and manufacturer logos are never redrawn.
The art-directed plant imagery was generated for this concept (the prompt-style alt text is the tell), but the generator, prompts and seeds were not recorded during the build, and neither were the video sources. Record them before any client handoff — an asset that cannot be regenerated or re-licensed is a liability in a pitch deliverable.
Type shortlist
Click a pairing to re-render the preview. The shipped pairing carries the argument; the alternates exist for the client conversation.
Previewing:
Commercial and industrial HVAC, sold and serviced.
40Environmental Building Systems represents forty manufacturer lines from two Dakota offices. A paragraph at reading size, long enough to judge the rhythm of the pairing rather than the shapes of its letters.
605-342-2407 · RAPID CITY · LAKE PRESTON
Licensing
| Asset or face | Source | License | Scope | Verified |
|---|---|---|---|---|
| Schibsted Grotesk / Space Mono | Google Fonts, embedded woff2 | SIL OFL 1.1 | Web + client delivery | 18 August 2026 |
| Client photographs | ebssales.net (client-owned) | Client’s own | Their site | 18 August 2026 |
| Manufacturer logos (40) | Each manufacturer’s site | Represented-line usage | Line card display | Per HANDOFF |
| Generated imagery / video | Unrecorded | — | — | Open — see the flag above |