Graphics
and typography — concept D
The construction rules behind every image in “Control Room”, the assets it ships, and the type argument. North star: a light operations console: paper ground, dark instrument chrome, one federal blue.
Construction rules
What makes two images on this page look like siblings. Derived from the shipped artifact; hold any new asset against these.
- Two grounds: paper for reading, near-black chrome for instruments — never mixed inside one component.
- Pills are the only rounded thing on the page (999px); everything else is rectangular.
- Hairlines come from the two-step rule ladder, never from shadows.
- One working accent: EBS blue #25468f, reserved for actions and links.
- EBS green appears only as an 8px dot or a fill — measured 2.30:1 on this ground, so text use is prohibited.
- Photography is full-color; the chrome stays monochrome so the photos read as the only warm thing.
- Photography is the client's own work: mechanical rooms, rooftops, real crews.
- The hero is video behind dark chrome with white mono type — one light source, the screen itself.
- Green text on paper.
- A second accent hue.
- Rounded cards.
- Stock photography — every image is the client's or the manufacturer's.
Every asset that ships
Weights measured off the embedded files. Alt text is recorded verbatim in the artifact — it doubles as the art-direction record.
Photography
- Shows
- EBS personnel walking a commercial mechanical room
- Used
- About section
- Weight
- 161 KB · 1500×838 · JPEG
- Provenance
- Client photograph (ebssales.net)
- Source
- d-photo-161kb.jpg
- Shows
- Two service technicians working on commercial HVAC equipment
- Used
- Work strip
- Weight
- 36 KB · 425×282 · JPEG
- Provenance
- Client photograph
- Source
- d-photo-36kb.jpg
- Shows
- Packaged rooftop units on a commercial roof
- Used
- Work strip
- Weight
- 144 KB · 1800×1004 · JPEG
- Provenance
- Client photograph
- Source
- d-photo-144kb.jpg
- Shows
- Piping and pumps inside a commercial mechanical room
- Used
- Work strip
- Weight
- 122 KB · 1600×893 · JPEG
- Provenance
- Client photograph
- Source
- d-photo-122kb.jpg
- Shows
- A packaged air handling unit against a plain ground
- Used
- Work strip
- Weight
- 58 KB · 1500×1006 · JPEG
- Provenance
- Client photograph
- Source
- d-photo-58kb.jpg
- Shows
- A technician servicing a rooftop unit
- Used
- Work strip
- Weight
- 151 KB · 1500×838 · JPEG
- Provenance
- Client photograph
- Source
- d-photo-151kb.jpg
- Shows
- Aerial view of a commercial building and rooftop equipment
- Used
- Work strip
- Weight
- 254 KB · 1500×838 · JPEG
- Provenance
- Client photograph
- Source
- d-photo-254kb.jpg
Video
- Element
hero-vid- Spec
- 1280×720 · 528 KB · autoplay, muted, loop
- Used
- Hero background
- Provenance
- Source unrecorded in HANDOFF — confirm before client handoff
- Source
- d-video-528kb.mp4 · poster d-photo-61kb.jpg
40 manufacturer logos, PNG, embedded twice (line-card wall + ticker) — 80 files, ~1.4 MB total. Real logos fetched from each manufacturer, per HANDOFF. The EBS wordmark is the real SVG, sampled for the palette. Partner and manufacturer logos are never redrawn.
The seven photographs are the client’s own (pulled from ebssales.net per HANDOFF). The hero video’s source was not recorded during the build. Record them before any client handoff — an asset that cannot be regenerated or re-licensed is a liability in a pitch deliverable.
Type shortlist
Click a pairing to re-render the preview. The shipped pairing carries the argument; the alternates exist for the client conversation.
Previewing:
Commercial and industrial HVAC, sold and serviced.
40Environmental Building Systems represents forty manufacturer lines from two Dakota offices. A paragraph at reading size, long enough to judge the rhythm of the pairing rather than the shapes of its letters.
605-342-2407 · RAPID CITY · LAKE PRESTON
Licensing
| Asset or face | Source | License | Scope | Verified |
|---|---|---|---|---|
| Space Grotesk / Martian Mono | Google Fonts, embedded woff2 | SIL OFL 1.1 | Web + client delivery | 18 August 2026 |
| Client photographs | ebssales.net (client-owned) | Client’s own | Their site | 18 August 2026 |
| Manufacturer logos (40) | Each manufacturer’s site | Represented-line usage | Line card display | Per HANDOFF |
| Generated imagery / video | Unrecorded | — | — | Open — see the flag above |